The visual identity embodies grace, femininity, and timeless allure. With the butterfly symbol as the heart of the brand, grace, transformation, and allure are represented while subtly forming the letter "M" for Mariposa. A carefully curated color palette of pink and maroon/burgundy reinforced the brand’s femininity and richness, creating a sense of romance and sophistication. This established a foundation for the brand aims to evolve into an immersive and emotionally resonant brand that not only exudes luxury, but also forges a deeper connection with its audience through symbolism, elegance, and refined storytelling.