The approach centered on creating a visual identity that embodies grace, femininity, and timeless allure. Employing a thoughtful branding methodology, I extracted fresh brand values that balanced the essence of Mariposa Rose—sophisticated indulgence—with the expectations of its audience and the evolving luxury wine market. This process allowed for a deep exploration of the brand’s core identity, leading to a refined and meaningful visual expression. The butterfly became the heart of the brand, representing grace, transformation, and allure while subtly forming the letter "M" for Mariposa. A carefully curated color palette of pink and maroon/burgundy reinforced the brand’s femininity and richness, creating a sense of romance and sophistication. This established a foundation for Mariposa Rose to evolve into a more immersive and emotionally resonant brand—one that not only exudes luxury but also forges a deeper connection with its audience through symbolism, elegance, and refined storytelling.