The goal of this project was to rebrand Design Hotels' brand identity that tranforms the visual identity to be more authentic and sophisticates, making sure that the identity refelcts the brand's commitment to high class hospitality and meaningful design. A pictorial mark of a peacock symbolizes elegance, prestige, and cultural depth, which became the centerpiece of the rebrand. The introduction of a green and gold color palette elevated the brand’s aesthetic, reinforcing a sense of exclusivity and refinement while maintaining warmth and approachability. Complementary icon assets further enhanced the brand’s visual storytelling, creating a cohesive and immersive experience.