The approach centered on enhancing Design Hotels' renown for excellence with sentimental significance and modern societal relevance, encapsulated in the notion "Elevated Hospitality, Timeless Design." The strategy involved not the creation of a new persona in the conventional sense but the foundation for a progressive brand metamorphosis. A pictorial mark of a peacock—symbolizing elegance, prestige, and cultural depth—became the centerpiece of the rebrand. The introduction of a green and gold color palette elevated the brand’s aesthetic, reinforcing a sense of exclusivity and refinement while maintaining warmth and approachability. Complementary icon assets further enhanced the brand’s visual storytelling, creating a cohesive and immersive experience. This transformation positions Design Hotels for a future that is more interactive, authentic, and emotionally resonant, ensuring that every touchpoint reflects its commitment to high-class hospitality and meaningful design.