The approach centered on establishing Cool Beans Coffee as a wellness-forward brand with emotional depth and contemporary relevance. The process extracted fresh visual and verbal brand values—balancing the company’s mission to provide a stress-relieving coffee experience with the expectations of a modern, health-conscious audience. The design process began with the creation of a clean, geometric wordmark—simple in structure yet warm and approachable in form. The supporting color palette paired muted earth tones with playful, unexpected pops of color—striking a balance between organic integrity and a lighthearted, modern sensibility. Through intentional design and visual storytelling, the brand communicates its unique offering while inviting consumers into a more nourishing, mindful daily ritual.